While annoying from a branding perspective, blue links are actually great for usability and accessibility, providing critical functionality. In each case, the information linked could be valuable to subscribers, whether they want to add a phone number to their contacts list or look up an address online. The benefits of blue links: Should you remove them or not? In our testing, these things are prime candidates for becoming linked content (blue or otherwise): In iOS 13, the content is still linked, but the original styled color is maintained:
Most iOS versions of Apple Mail turn phone numbers, URLs, and email addresses blue-but leave physical addresses and times in the original styled color (red, in the example below). While this is a step forward for accessibility for some of the blue link issues, it does not solve all the problems because more than just addresses and times can be affected. For addresses and times, iOS devices retain the original styling but add a dotted underline to indicate that these are clickable. In recent years, Apple Mail has updated their handling of some of these links and no longer turns them blue. In email marketing-especially on mobile devices-these blue links are automatically created by email clients to provide people with options for saving or interacting with information. Take a deep dive into what can break your email and the tips & tricks to stay true.īlue links are exactly what they sound like: Text in an email that takes on the default blue, underlined styling common to hyperlinks.
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